Management of AirAsia - 1568 Words

Management is the key for a company success. AirAsia used to be a Malaysian government-owned airline and it sold to Tony Fernandes’s company Tune Air SdnBhd for the nominal sum of 1 ringgit. Unfortunately, at that time, the aviation industry was in shock over 9/11 crisis. This airline operate airline in United Kingdom. All people expected that the new airline will fall quickly. However, AirAisa choose to provide discount airline services by cutting services and fares. It starts to earn profit in 2002. In 2010, the company has purchase a series of new air buses. Although, the company process a lots of problem such as rising fuel prices, swine flu, global financial crisis and the intense competition from discount airline, AirAsia still became the largest low-cost carrier in Asia. The success is credit to its management skills. To begin with, classical approaches to management have influenced AirAsia a lots and lead to AirAsia became the largest low-cost carrier in Asia under the challenging situation. Classical approach is divided into scientific management, administrative principles and bureaucratic organisation. Scientific management was introduced by Frederick Taylor in 1911. He discovered that many employees did their jobs by using their own alternative without standardised method and lead to efficiency loss. Due to that the company is also operating below its true capacities. To solve the problem, he believes that ‘In the past the man has been first. In the future, theShow MoreRelatedAirasia Strategic Management Report2495 Words   |  10 PagesAirAsia Strategic Management Report |[pic] | |[pic] |[pic] |[pic] | SWOT analysis of AirAsia Strengths Firstly, Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements andRead MoreSwot Analysis for Airasia1265 Words   |  6 PagesAIRASIA’S BACKGROUND......................................................................3 SWOT ANALYSIS FOR AIRASIA.............................................................3 * Strength * Weakness * Opportunities * Threats LIST OF REFERENCES...........................................................................6 AirAsia’s Background AirAsia was previously owned by DRB-Hicom, a government-linked company. Its airline had not been able to take off and wasRead MoreSwot Analysis for Airasia1279 Words   |  6 PagesCONTENTS AIRASIA’S BACKGROUND......................................................................3 SWOT ANALYSIS FOR AIRASIA.............................................................3 * Strength * Weakness * Opportunities * Threats LIST OF REFERENCES...........................................................................6 AirAsia’s Background AirAsia was previously owned by DRB-Hicom, a government-linked company. Its airline had not been able to take off and was eventuallyRead MoreForeign Direct Investment : Multinational Enterprise Or Venture ( Buckley 1976 ) Essay1620 Words   |  7 PagesAirport. Air Asia has affiliate airlines namely Thai AirAsia, Indonesia AirAsia, AirAsia India, AirAsia Japan, Philippines AirAsia, AirAsia X, Thai AirAsia X, Indonesia AirAsia X. The mission of the Air Asia is to be the lowest-price airlines so that the passengers can travel via air with the highest of quality service and with the maximum comfort level so as to provide the smoothest journey possible. This report will focus on operations of AirAsia India which is one of Air Asia‘s international subsidiaryRead MoreThe Strategy Of Airasia X1236 Words   |  5 PagesProblem Statement In 2001, AirAsia was founded by Tony Fernandes. After six years, Fernandes realized the company should create a airline separated from AirAsia to focus on the low cost long-haul market which he called AirAsia X. Azran Osman-Rani was appointed to the become the CEO of the newly established company. The company had an initial success by being the first mover. However, there were some problems that they had to face along the way as they were in a completely new market using an untriedRead MoreMicroeconomic1745 Words   |  7 Pagesmarketplace (Chaffey et al, 2009). 1. Customer Airasia provides to its customers the basic flight carrier service and carry the customer ‘s purpose of traveling between different destinations, but at a lowest fare among other airlines.(AirAsia Annual Report, 2010) The customers of Airasia are mostly from low and middle class people in society. The customers choose the company not only for the purpose of traveling but also for cheaper price. AirAsia airline is well known as a low cost leader in AsiaRead MoreAir Asia Structure1698 Words   |  7 PagesIntroduction AirAsia is the airline industry started based on the low cost carrier (LCC) concept in Malaysia. The low cost concept is introduced in the year of 2001 with the belief that â€Å"Now Everyone Can Fly† by Tony Fernandes. AirAsia was first established in 1993 and began its operation on 18 November 1996. In the year 2001, Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’sRead MoreOperating and Information System: Case Study on Airasia1486 Words   |  6 PagesSystem: Case Study on AirAsia AirAsia creates values through the following vision is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Beside that, the AirAsia also creates the mission is to be the best company to work for whereby employees are treated as part of a big family, create a globally recognized ASEAN brand, to attain the lowest cost so that everyone can fly with AirAsia and the last is maintainRead MoreThe Internal Environment Of Airasia965 Words   |  4 Pagesaspects. Of these aspects, AirAsia would need to make use of technological and natural factors to retain their competitive edge. Through keeping up with the latest technological advances AirAsia works to improve efficiency, making it easy to build strength in their core value of hard work. And by becoming more environmentally friendly, they fulfil customers growing desire to take more care of our earth. And with this increased efficiency and customer happiness, AirAsia will see a boost to their competitivelyRead MoreSwot Analysis Air Asia1601 Words   |  7 PagesOpportunities and Threats Analysis for AirAsia Strengths The first phase of the swot analysis is the strengths analysis for Air Asia. There are some unique strengths of Air Asia that others company could not defeat them. First and foremost, Air Asia has a very cooperative and strong management team with strong connections with the government and the airline industry leaders.This is partly contributed by the diverse background of the executive management teams which consists of industry

Unit 1 D2 Evaluate Factors Thar Influence the...

Unit 1: Developing effective communication in health and social care D2 – Evaluate factors that influence the effectiveness of each interaction. In this piece of coursework I will be analysing and evaluating the factors that influence the effectiveness of each interaction in relation to my work experience in a children’s nursery. The individuals preferred language When evaluating factors that influence interactions, in this case the preferred language style was to speak to the nursery children more on their level without using words they dont understand or personal jargon that only I understood. This was a positive influence on communication as I was able to do this effectively as I didnt have to change the language, I just†¦show more content†¦This could have been improved if there was an available room that I could of used to take the children participating in the activity into, were I could carry out the interaction without out distractions. Another way of improving this problem is I could have asked used my group interaction by involving the whole class as the group. This would have made all the children feel involved and no distraction would have been made as all the children would have been part of the group activity. Time This was a positive effect to the communication as I was able to conduct my both interactions within an hour. As the both activities I chose to do were not very long this give more time for communications to tack place between the children and myself. Not only this it helped to relax the situation as I wasnt in a hurry and my attention to the children was a priority instead of concentrating on the time which could have caused a distraction and children not behaving as they wouldn’t be interested. Noise This was an negative aspect on the group communication as the noise came from outside of the group from other children within the class room which distracted me from concentrating on my group when listening to feedback and also distracted the children in my group as they were looking round to see

Macro Environmental Analysis Of Italy Free Essays

Political facets The Italian political relations and authorities are a merger of democracy and democracy, with people ‘s representatives in the parliament governing the state. Italy ‘s Chief of province is President Giorgio Napolitano. Premier Minister Silvio Berlusconi is the caput of the province in Italy. We will write a custom essay sample on Macro Environmental Analysis Of Italy or any similar topic only for you Order Now He administrates a multi-party system for successful running of the political activities. Italy was a founding member of the European Union ( EU ) . Today Italy is a member of many important international organsations like MIF, UN, G8, NATO, OECD, GATT/WTO or the OSCE. Italy has been a member of WTO since 1995 and it is besides of import to state that all EU member provinces are WTO members. So Italy ‘s trade policy is about the same as that of other members of the European Union. This fact makes clear that WTO trading spouses have less jobs in trading because of the remotion of all barriers to international trade in goods and services. Demographical facets Italy has developed into an industrial state, which is divided in two parts. The first portion is the industrial developed North, which is dominated by private companies. The 2nd portion is the agricultural South. The unemployment in the South is reasonably high and it is clearly to see that this portion of Italy is less developed. The Gross Domestic Product ( GDP ) is one of the most of import economical indexs. For Italy the GDP is $ 1.823 trillion in 2008. But one has to maintain in head that this figure does non mention to the population. If one wants to take in this aspects one should look at the GDP ( PPP ) . For Italy this is $ 31,300 this means how much the mean individual life in Italy hast to pass. As an investor this figure might go really ready to hand because one can see how much money a state has to devour in luxury goods. Alternatively of being able to afford 1s basic demands. The existent GDP growing rate in Italy achieved an sum of -1 % in 2008. The chief industries in Italy are touristry, machinery, Fe and steel, chemicals, nutrient processing, fabrics, motor vehicles, vesture, footwear, ceramics. The chief resources of Italy are mined merchandises like coal, Zn, natural gas and a rough oil militias. Macro environmental analysis of India Political facets India is a democracy. The people of India elect their authoritiess at all degrees ( Union, State and local ) by a system of cosmopolitan grownup franchise ; popularly known as A ; lsquo ; One adult male one ballot ‘ . The cardinal authorities exercises its wide administrative powers in the name of the President, whose responsibilities are mostly ceremonial. The fundamental law designates the administration of India under two subdivisions viz. the executive subdivision and Real national executive power is centered in the Council of Ministers, led by the Prime Minister of India. India suffered political instability for a few old ages due to the failure of any party to win an absolute bulk in Parliament. However, political stableness did non alter India ‘s economic class though it delayed certain determinations associating to the economic system. Membership of international organisations: ADB, AfDB ( nonregional member ) , ARF, ASEAN ( dialogue spouse ) , BIMSTEC, BIS, C, CERN ( observer ) , CP, EAS, FAO, G-15, G-20, G-24, G-77, IFAD, IMF, IMO, Interpol, IOC, LAS ( observer ) , NAM, OAS ( observer ) , PIF ( spouse ) , SCO ( observer ) , UN, UNESCO, UNWTO, WFTU, WHO, WMO, WTO International Relationss: International dealingss ships between India and a batch of the states in our universe have been comparatively good. Trade Policy: India is a member of the World Trade Organization and its predecessor the General Agreement on Tariffs and Trade ( GATT ) . While take parting in its council meetings, India has been important in voicing the concerns of the underdeveloped universe. For case, India has continued its resistance to the inclusion of such affairs as labor and environment issues and other non-tariff barriers into the WTO policies. Despite cut downing import limitations several times in the 2000, India was evaluated by the World Trade Organization in 2008 as more restrictive than similar developing economic systems, such as Brazil, China, and Russia. The WTO besides identified electricity deficits and unequal transit substructure as important restraints on trade. Its restrictiveness has been cited as a factor which has isolated it from the planetary fiscal crisis of 2008-2009 more than other states, even though it has reduced on-going economic growing. Demographical facets India has a entire population of 1,17 billion people in 2009 and growing rate of 1.5 % in 2009 with an mean age of 25 old ages. India has a batch of immature people and with a Birth rate of 21.76 births/1,000 it has the highest birth rate of the three states. Little over a one-fourth of the population in India lives in metropolis ‘s with 29 % this is comparatively low. However the grade of urbanisation in India is 2,4 % wich is besides the highest urbanisation rate of our three states. The labour force in India is the 2nd largest in the universe with 523.5 million people in 2008 it is besides the biggest of our three states. There is a batch of difference in instruction degrees in India. There is a strong line between truly high instruction and people that are non or ill educated. Comparison between Italy and India Political facets India is a democracy, Italy is a merger of democracy and democracy. This means that both states are free and people who live at that place make the determinations. The people of India elect their authorities by a ballot, which have the map of a President. Italy ‘s leader is President Giorgio Napolitano and Premier Minister Silvio Berlusconi. India is one of the major bring forthing states of coal. It besides has important sedimentations of Fe, manganese, isinglass, bauxite, Ti, Br, natural gas, diamonds, crude oil and limestone. The natural resources for Italy are chiefly mined merchandises like coal, Zn, natural gas and a rough oil militias. India is non a member of the EU like Italy, which was a founding member of the EU, however international relationships between India and a batch of other states have been comparatively good. Demographical facets India has a population of 1.166.079.217 dwellers. In comparing Italy ‘s population is 58.000.000. Apart from the major difference in population, the demographical facets for India and Italy are unequal. India has a population growing rate of 1.548 % whereas Italy has a growing rate of -0.047 % . The population in India is rather immature in comparing with the population of Italy. In twelvemonth 2005 India ‘s urbanisation had an one-year rate of 2.4 % , Italy merely 0.4 % . These facts show us that there are a batch of differences between the two states. Economic facets As an economical index, frequently it is reffered to the Gross Domestic Product ( GDP ) . For India the GPD is $ 3.297 trillion with an one-year growing of 6.7 % . In Italy this sum is $ 1.823 trillion with a clear smaller growing rate of -5.1 % per twelvemonth. Both states have in common that most of the GDP is made in the service sector. In Italy the service sector makes up 71 % of the entire GDP while in India it is 53.4 % . Italy ‘s major exports are precision machinery, motor vehicles ( utilitaries, luxury vehicles, bikes, scooters ) , chemicals and electric goods, but the state ‘s more celebrated exports are in the Fieldss of nutrient and vesture. India ‘s major export trade goods included technology goods, crude oil merchandises, chemicals and pharmaceuticals, treasures and jewelry, fabrics and garments, agricultural merchandises, Fe ore and other minerals. Italy and India in comparing to The Netherlands Political facets In the Netherlands the signifier of authorities is non similar to the 1s from India or Italy. It is a parliamentary representative democratic constitutional monarchy province. The disposal constitutionally consists of the Queen and the Cabinet Ministers. By the early eighties the Dutch public assistance province had become the most extended societal security system In the universe but the public assistance province came into crisis when disbursement rose due to dramatic high unemployment rates and hapless economic growing. The centre-right and centre-left alliances wanted the Dutch public assistance province to make new occupations and to convey the budget shortage under control. So that they reduced societal benefits, lowered the revenue enhancements and deregulated the concerns. With these solutions the economic system was recovered and the budget shortage and unemployment were reduced well. The Netherlands has a sum of 11 Parties and the major political parties are CDA ( Christian Democratic Appeal ) , PvdA ( Labour Party ) , SP ( Socialist Party ) , and VVD ( People ‘s Party for Freedom and Democracy ) . The Dutch Parliament consists of a Second Chamber and a First Chamber. Both Chamberss of parliament discuss proposed statute law and reappraisal of the actions of the cabinet. The CDA has the most seats in the Chambers. Membership of international organisations: The Netherlands is an active and responsible participant in the United Nations system every bit good as other many-sided organisations such as the Organization for Security and Cooperation in Europe, Organisation for Economic Co-operation and Development ( OECD ) , World Trade Organization ( WTO ) , and International Monetary Fund. Trade Policy: In 2007 the exports of the Netherlands were $ 457.2 billion. The chief export trade goods are machinery and equipment, fuels, chemicals and groceries. The Netherlands is a strong advocate of free trade and is a member of international forums like WTO and OECD. The portion of foreign trade in its GDP is more than 125 % . The Netherlands ‘ top three export spouses are Germany, Belgium and France. Demographical facets With 16.5 Million dwellers The Netherlands have a high population denseness of about 400 people per square kilometers. The birth rate exceeds the decease rate with 10.9/1000 people against 8.68 death/1000 population and a really high net in-migration rate with 2.72 migrants/1000 people besides contributes to this. Therefore the Dutch population increased by 50 % since the 1960 ‘s. Recently the population roar is easy worsening. The population is largely divided in middle-sized metropoliss. Economic facets between the different states Economic facets of the Netherlands The Netherlands has a comfortable and unfastened economic system, which depends to a great extent on foreign trade. Its economic system is besides noted for stable industrial dealingss, reasonably low unemployment and rising prices and a ample current history excess. From 2004 boulder clay 2006 the GDP went from about $ 610 billion up to $ 670 billion. The GDP per capita in the Netherlands is the highest of the tree reference states. The state has been one of the taking European states for pulling foreign direct investing and is one of the four largest investors in the US. The gait of occupation growing reached 10-year highs in 2007, but economic growing fell aggressively in 2008 as radioactive dust from the universe fiscal crisis constricted demand and raised the ghost of a recession in 2009. Main industries: Natural gas ; Dutch industry is diversified and includes a assortment of concerns that range from fabrication, excavation, and energy production to building and chemical fabrication. Economic facets of Italy Italy has developed into an industrial state ranked by both the World Bank and the International Monetary Fund as the universe ‘s 7th largest economic system in USD exchange-rate footings and ten percent largest in footings of buying power para ( PPP ) by World Bank, IMF and the CIA World Factbook. More late, Italy has faced sulky economic growing and decreased international fight. Italy ‘s economic strength is in the processing and the fabrication of goods, chiefly in little and moderate-sized family-owned houses. The state has been less successful in footings of developing universe category transnational corporations. Economic facets of India India has had a market based system from 1991 boulder clay now. Before that the authorities blocked a batch of the import/ export merchandises to protect the people. India achieved 9.6 % GDP growing in 2006, 9.0 % in 2007, and 6.6 % in 2008 this likely due to the planetary economic crisis seting the state on place 28 in the universe. The GDP ( buying power para ) did nevertheless turn from $ 2.816 trillion in 2006 to $ 3.069 trillion in 2007 to $ 3.297 trillion in 2008 puting India on place 5 harmonizing to the cia universe factbook.Most of this ( 53.4 % 2008 ) comes from the services sector in India. Decision Which state will hold the best market to export goods and merchandises to? India is a really interesting state to merchandise with. The economic system is on a strong growing flight and anticipations are that it keeps turning. All India has to make is maintain their market unfastened and maintain on working on bettering their substructure and educational system, this would besides better their GDP per capita. India has besides hardly been affected by the economic crisis of 2008/2009 Italy on the other manus has had a existent job since the beginning of the crisis, in the EU Italy has taken one of the hardest hits on GDP ( PPP ) and GDP Growth rate, nevertheless, even before the start of the crisis the Italian economic system had already been amp ; lsquo ; sulky ‘ . In the terminal, it all depends on what goods and merchandises you are be aftering to export. Italy has few natural resources because Italy has specialized on industry and edifice luxury goods and for all this you need stuffs so exporting natural resources would be best here. In India we would export capital/consumer goods, if the economic system keeps turning as predicted than that combined with the fact that the liberalisation of import revenue enhancements continues besides adding a population of over 1 billion people. Brands it one of the biggest possible markets in the universe at this clip. Reasoning that both of the states have their advantages, the EU in Italy and the market potency of India, we prefer India to merchandise with. Beginnings: www.cia.govwww.demographic-research.orgwww.economist.comwww.geohive.comwww.oecd.orgwww.oup.comwww.wikipedia.orgwww.de.statista.comwww.economicshelp.orgwww.wiki.answers.com How to cite Macro Environmental Analysis Of Italy, Essay examples

Improving Integrated Marketing Communications †Free Samples

Question: Discuss about the Improving Integrated Marketing Communications. Answer: Planning / Objectives setting of IMC In the article, Improving integrated marketing communications practices: A comparison of objectives and results, by Patti et al. (2014), the authors have mentioned the need for setting up objectives for the IMC and its results. The article illustrates an analysis of the existing practices of planning or objective setting and also describes the process for improvements in communication. The learning outcomes from this article are: The planning for Integrated Marketing communications is very important for the marketers for communication of the value of any particular brand. The studies have found that marketing promotional activities and adverting contributes to the sale of any particular product or service. Integrated marketing communication affects the customers buying behavior. Therefore, it is very important that the planning is done in the most effective very possible. The marketers are required to undertake certain steps: Knowing the target audience- There are no general audience and the communication approach is always made to specific audience. Development of situation analysis- A SWOT analysis has to be conducted for the evaluation of the strength, weakness, opportunities and threats of any brand. Determination of marketing objectives The objectives should be feasible and can be measured Determination of budget for the various activities under Integrated Marketing Communication (IMC). Strategies and Tactics- Like the push and pull strategy is to be taken so that the communication is effective. Evaluation and Measurement- In this step the outlining of all the activities is done and the feasibility of each and every activity is evaluated so that the whole plan is effective and aligns with the objectives of the organization. Reference Patti, C. H., Hartley, S. W., van Dessel, M. M., Baack, D. W. (2017). Improving integrated marketing communications practices: a comparison of objectives and results.Journal of Marketing communications,23(4), 351-370.