Monday, December 30, 2019

Management of AirAsia - 1568 Words

Management is the key for a company success. AirAsia used to be a Malaysian government-owned airline and it sold to Tony Fernandes’s company Tune Air SdnBhd for the nominal sum of 1 ringgit. Unfortunately, at that time, the aviation industry was in shock over 9/11 crisis. This airline operate airline in United Kingdom. All people expected that the new airline will fall quickly. However, AirAisa choose to provide discount airline services by cutting services and fares. It starts to earn profit in 2002. In 2010, the company has purchase a series of new air buses. Although, the company process a lots of problem such as rising fuel prices, swine flu, global financial crisis and the intense competition from discount airline, AirAsia still became the largest low-cost carrier in Asia. The success is credit to its management skills. To begin with, classical approaches to management have influenced AirAsia a lots and lead to AirAsia became the largest low-cost carrier in Asia under the challenging situation. Classical approach is divided into scientific management, administrative principles and bureaucratic organisation. Scientific management was introduced by Frederick Taylor in 1911. He discovered that many employees did their jobs by using their own alternative without standardised method and lead to efficiency loss. Due to that the company is also operating below its true capacities. To solve the problem, he believes that ‘In the past the man has been first. In the future, theShow MoreRelatedAirasia Strategic Management Report2495 Words   |  10 PagesAirAsia Strategic Management Report |[pic] | |[pic] |[pic] |[pic] | SWOT analysis of AirAsia Strengths Firstly, Air Asia has indeed a strong management team. 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