Management of AirAsia - 1568 Words

Management is the key for a company success. AirAsia used to be a Malaysian government-owned airline and it sold to Tony Fernandes’s company Tune Air SdnBhd for the nominal sum of 1 ringgit. Unfortunately, at that time, the aviation industry was in shock over 9/11 crisis. This airline operate airline in United Kingdom. All people expected that the new airline will fall quickly. However, AirAisa choose to provide discount airline services by cutting services and fares. It starts to earn profit in 2002. In 2010, the company has purchase a series of new air buses. Although, the company process a lots of problem such as rising fuel prices, swine flu, global financial crisis and the intense competition from discount airline, AirAsia still became the largest low-cost carrier in Asia. The success is credit to its management skills. To begin with, classical approaches to management have influenced AirAsia a lots and lead to AirAsia became the largest low-cost carrier in Asia under the challenging situation. Classical approach is divided into scientific management, administrative principles and bureaucratic organisation. Scientific management was introduced by Frederick Taylor in 1911. He discovered that many employees did their jobs by using their own alternative without standardised method and lead to efficiency loss. Due to that the company is also operating below its true capacities. To solve the problem, he believes that ‘In the past the man has been first. In the future, theShow MoreRelatedAirasia Strategic Management Report2495 Words   |  10 PagesAirAsia Strategic Management Report |[pic] | |[pic] |[pic] |[pic] | SWOT analysis of AirAsia Strengths Firstly, Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements andRead MoreSwot Analysis for Airasia1265 Words   |  6 PagesAIRASIA’S BACKGROUND......................................................................3 SWOT ANALYSIS FOR AIRASIA.............................................................3 * Strength * Weakness * Opportunities * Threats LIST OF REFERENCES...........................................................................6 AirAsia’s Background AirAsia was previously owned by DRB-Hicom, a government-linked company. Its airline had not been able to take off and wasRead MoreSwot Analysis for Airasia1279 Words   |  6 PagesCONTENTS AIRASIA’S BACKGROUND......................................................................3 SWOT ANALYSIS FOR AIRASIA.............................................................3 * Strength * Weakness * Opportunities * Threats LIST OF REFERENCES...........................................................................6 AirAsia’s Background AirAsia was previously owned by DRB-Hicom, a government-linked company. Its airline had not been able to take off and was eventuallyRead MoreForeign Direct Investment : Multinational Enterprise Or Venture ( Buckley 1976 ) Essay1620 Words   |  7 PagesAirport. Air Asia has affiliate airlines namely Thai AirAsia, Indonesia AirAsia, AirAsia India, AirAsia Japan, Philippines AirAsia, AirAsia X, Thai AirAsia X, Indonesia AirAsia X. 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Customer Airasia provides to its customers the basic flight carrier service and carry the customer ‘s purpose of traveling between different destinations, but at a lowest fare among other airlines.(AirAsia Annual Report, 2010) The customers of Airasia are mostly from low and middle class people in society. The customers choose the company not only for the purpose of traveling but also for cheaper price. AirAsia airline is well known as a low cost leader in AsiaRead MoreAir Asia Structure1698 Words   |  7 PagesIntroduction AirAsia is the airline industry started based on the low cost carrier (LCC) concept in Malaysia. The low cost concept is introduced in the year of 2001 with the belief that â€Å"Now Everyone Can Fly† by Tony Fernandes. AirAsia was first established in 1993 and began its operation on 18 November 1996. In the year 2001, Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’sRead MoreOperating and Information System: Case Study on Airasia1486 Words   |  6 PagesSystem: Case Study on AirAsia AirAsia creates values through the following vision is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Beside that, the AirAsia also creates the mission is to be the best company to work for whereby employees are treated as part of a big family, create a globally recognized ASEAN brand, to attain the lowest cost so that everyone can fly with AirAsia and the last is maintainRead MoreThe Internal Environment Of Airasia965 Words   |  4 Pagesaspects. Of these aspects, AirAsia would need to make use of technological and natural factors to retain their competitive edge. Through keeping up with the latest technological advances AirAsia works to improve efficiency, making it easy to build strength in their core value of hard work. And by becoming more environmentally friendly, they fulfil customers growing desire to take more care of our earth. And with this increased efficiency and customer happiness, AirAsia will see a boost to their competitivelyRead MoreSwot Analysis Air Asia1601 Words   |  7 PagesOpportunities and Threats Analysis for AirAsia Strengths The first phase of the swot analysis is the strengths analysis for Air Asia. There are some unique strengths of Air Asia that others company could not defeat them. First and foremost, Air Asia has a very cooperative and strong management team with strong connections with the government and the airline industry leaders.This is partly contributed by the diverse background of the executive management teams which consists of industry